With all of the changes that have taken place in the past few months, digital content strategies are now more important than ever before. InvestorBrandNetwork (IBN) shared with Investor Summit’s virtual participants an overview of the many different approaches available to reach new investor audiences. Each of the strategies presented augment existing investor relations and public relations initiatives well. Emphasizing the importance of incorporating existing digital infrastructure with direct reach to pre-existing audiences, IBN’s director of communications gave several helpful tips on how to build a loyal following of your own. The educational session also covered how to evaluate increasingly popular forms of digital outreach such as virtual investor conferences and podcast interviews.
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