An estimated 17% of the world, or 1.3 billion people, use tobacco, creating a global tobacco market that approached one trillion dollars in 2020. Given all of the health risks associated with smoking, a significant portion of those tobacco users are looking for other smoking options, alternative that offer a smooth and satisfying tobacco-free and nicotine-free experience that tastes as well as or better than traditional tobacco products. For many, eliminating nicotine is a priority. Addressing this problem head on and carving out a new market niche, TAAT(TM) Lifestyle & Wellness Ltd. (CSE: TAAT) (OTCQB: TOBAF) (Profile) recently launched TAAT, a nicotine-free and tobacco-free cigarette, available in three flavors: Original, Smooth and Menthol. The retail launch included a comprehensive unveil in Ohio, and an e-commerce site went live last week. The company is reshaping the smoking experience by offering a smokable alternative. TAAT is looking to grab significant shelf space alongside the big tobacco oligopoly of Philip Morris International Inc. (NYSE: PM), Altria Group Inc. (NYSE: MO) and British American Tobacco Industries p.l.c. ADR (NYSE: BTI) as well as Chinese vaping giant RLX Technology Inc (NYSE: RLX).

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