The exploding interest in all things plant-based has taken root around the world. And the trend is about much more than eliminating meat from concerned consumers’ diets. For millions of people, choosing plant-based products is a holistic lifestyle that reflects not only healthy eating habits but a commitment to social and sustainability values as well. As proof, recent research shows that ads highlighting the social costs of meat consumption are more influential in swaying a person to a plant-based meat alternative than those emphasizing taste. The concept of an all-encompassing way of living is at the heart of PlantX Life Inc. (CSE: VEGA) (Frankfurt: WNT1) (OTCQB: PLTXF) (Profile), a rapidly growing company founded by serial entrepreneur Sean Dollinger as the digital face of the plant-based community and a one-stop shop for all things plant-based. The focus on putting people and planet first is a common thread running through the plant-based foods sector, a philosophy embraced by consumers to drive growth for manufacturers such as Beyond Meat Inc. (NASDAQ: BYND)Tattooed Chef Inc. (NASDAQ: TTCF)Laird Superfood Inc. (NYSE American: LSF) and Burcon Nutrascience Corp. (OTCQB: BUROF).

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