Even though medical marijuana had been legal in some U.S. states for more than a decade, the substance didn’t gain much recognition until Colorado set the market on its head in 2012 by making adult-use marijuana legal. Since then, other states have followed suit, while in 2018, Canada went all-in to become the first developed nation with weed legalized at the federal level. Not surprisingly, North American companies and investors were tripping over themselves trying to capitalize on the massive burgeoning market. In all market segments, plenty of lessons were learned as everyone from companies to investors to lawmakers worked to organize a brand new market; lessons that the new generation of multistate operators such as Red White & Bloom Brands Inc. (CSE: RWB) (OTCQX: RWBYF) (Profile) have leveraged to more efficiently execute their business models. RWB is following in the footsteps of large first movers such as Curaleaf Holdings Inc. (CSE: CURA) (OTCQX: CURLF)Green Thumb Industries Inc. (CSE: GTII) (OTCQX: GTBIF)Trulieve Cannabis Corp. (CSE: TRUL) (OTCQX: TCNNF) and Cresco Labs (CSE: CL) (OTCQX: CRLBF), companies that survived the early days to hold valuations in the billions of dollars.


Share | Download