Despite concerns connected with tobacco use, the global tobacco market reached an estimated $818 billion in 2020 and is expected to grow at a compound annual growth rate (CAGR) of 1.8% from 2021 to 2028; the United States is forecast to account for an estimated $50.9 billion of that in 2021. An innovative smoking alternative is set to snatch a slice of this billion-dollar industry. Capitalizing on the opportunity, TAAT(TM) Lifestyle & Wellness Ltd. (CSE: TAAT) (OTCQB: TOBAF) (Profilenow offers the 1.3 billion smokers in the world a true smoking experience without the risks associated with tobacco and nicotine. The disruptive company is reshaping the smoking experience with the launch of TAAT(TM), a nicotine-free and tobacco-free cigarette. The launch of the product has recieved so much positive response both online and on the ground that the company already plans to expand beyond its initial retail program in Ohio. TAAT joins well-known tobacco and nicotine companies Philip Morris International Inc. (NYSE: PM), Altria Group Inc. (NYSE: MO) and British American Tobacco Industries p.l.c. ADR (NYSE: BTI), as well as newcomer RLX Technology Inc. (NYSE: RLX)that are seeking to offer alternatives to traditional cigarettes.

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