Soda sales over the past 15 years have fallen significantly, leaving major beverage brands looking for alternative ways to expand their portfolios to capture a portion of the various new craft beverages that consumers drink each day. Many of these large companies are opting to go the M&A route, recognizing the significant impact that smaller specialty brands in the space might have on their existing offerings. Companies such as The Alkaline Water Company (NASDAQ: WTER) (CSE: WTER), one of the fastest-growing enhanced water companies in the industry, could be an attractive option. In the meantime, Keurig Dr. Pepper Inc. (NYSE: KDP) recently announced the launch of Brew the Love(R) Collaborations, an offering from Keurig, one of its premier brands, while Celsius Holdings Inc. (NASDAQ: CELH), maker of the leading global fitness drink, Celsuis(R), has unveiled Jackfruit, its latest addition to a diverse lineup of flavors. Another new beverage offering comes from Anheuser-Busch InBev (NYSE: BUD), which has unveiled its first zero alcohol brew, Budweiser Zero. And PepsiCo Inc. (NASDAQ: PEP) is being creative with its approach to new offerings — the company has teamed up with Red Lobster to create new ways to enjoy seafood alongside the taste and variety of PepsiCo products.

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