The Alkaline Water Company Inc. (CSE: WTER) (NASDAQ: WTER) Sees Record Growth as Consumers Crave Healthier Beverage Options
Sep 28th, 2020
Soda sales over the past 15 years have fallen significantly, leaving major beverage brands looking for alternative ways to expand their portfolios to capture a portion of the various new craft beverages that consumers drink each day. Many of these large companies are opting to go the M&A route, recognizing the significant impact that smaller specialty brands in the space might have on their existing offerings. Companies such as The Alkaline Water Company (NASDAQ: WTER) (CSE: WTER), one of the fastest-growing enhanced water companies in the industry, could be an attractive option. In the meantime, Keurig Dr. Pepper Inc. (NYSE: KDP) recently announced the launch of Brew the Love(R) Collaborations, an offering from Keurig, one of its premier brands, while Celsius Holdings Inc. (NASDAQ: CELH), maker of the leading global fitness drink, Celsuis(R), has unveiled Jackfruit, its latest addition to a diverse lineup of flavors. Another new beverage offering comes from Anheuser-Busch InBev (NYSE: BUD), which has unveiled its first zero alcohol brew, Budweiser Zero. And PepsiCo Inc. (NASDAQ: PEP) is being creative with its approach to new offerings — the company has teamed up with Red Lobster to create new ways to enjoy seafood alongside the taste and variety of PepsiCo products.